Modelo is Promoting Its New Beer with Crop Circle Art in a Barley Field
Laura McQuarrie — May 5, 2021 — Marketing
References: cervezamodelo.mx & barmagazine
Mexican beer brand Modelo is spreading the word about its newest beer with crop circle art that shines a light on its main ingredient, barley. As Modelo Pura Malta is made with barley purchased from Mexican farmers, the beer is being promoted with a branded crop circle situated in a barley field.
The work of art depicts a bottle of Modelo Pura Malta and it stretches 50 meters and it can be seen over Celaya, Guanajuato, Mexico.
As well as bringing attention to its key ingredient, the crop circle art shares a sustainable marketing solution that blends in with the natural world and expresses the brand's commitment to working with farmers and the field.
The work of art depicts a bottle of Modelo Pura Malta and it stretches 50 meters and it can be seen over Celaya, Guanajuato, Mexico.
As well as bringing attention to its key ingredient, the crop circle art shares a sustainable marketing solution that blends in with the natural world and expresses the brand's commitment to working with farmers and the field.
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