Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Laura McQuarrie — June 5, 2023 — Marketing
References: davidtheagency & designtaxi
To encourage recycling, Corona created a series of beer bottle ads with no beer bottles in sight. These ads from a campaign crafted by advertising agencies DAVID São Paulo and DAVID Bogota help to increase consumer education and encourage responsible disposal of empty packaging after use. These visuals state: "We returned the bottle of this ad. Return yours."
In the absence of its own product, other brand details get to shine through, such as the logo, as well as the beautiful natural settings where people often enjoy a bottle of beer outside. Ultimately, this initiative aims to reduce beach and ocean pollution, keeping outdoor spaces free from waste.
As part of the brand's recycling project across four participating countries, more than two million empty bottles have been sent back.
In the absence of its own product, other brand details get to shine through, such as the logo, as well as the beautiful natural settings where people often enjoy a bottle of beer outside. Ultimately, this initiative aims to reduce beach and ocean pollution, keeping outdoor spaces free from waste.
As part of the brand's recycling project across four participating countries, more than two million empty bottles have been sent back.
Trend Themes
1. Eco-friendly Advertising - Brands can create effective campaigns encouraging consumers to recycle by using innovative methods such as Corona's bottle-less beer bottle ads.
2. Circular Economy - Initiatives like Corona's recycling project demonstrate the potential of circular economy by closing the product loop and reducing the amount of waste in the environment.
3. Brand Awareness Without Product Promotion - By showcasing branding details without featuring the product, as exemplified in Corona's bottle-less beer bottle ads, brands can still raise awareness while promoting social and environmental responsibility.
Industry Implications
1. Packaging - Companies in the packaging industry can explore innovative ways of manufacturing eco-friendly products to support sustainability initiatives like Corona's recycling project.
2. Alcohol - Alcohol brands can use their platforms to raise awareness on environmental issues and promote responsible consumption, while showcasing their branding elements in advertising materials, as demonstrated by Corona's bottle-less beer bottle ads.
3. Advertising - Advertising agencies can work on creating impactful campaigns using creative means to raise awareness and encourage responsible consumption habits, inspired by Corona's innovative bottle-less beer bottle ads.
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