Not-for-profit organization Parley for the Oceans and Spanish designer Adolfo Correa for beer brand Corona come together in the design of a set of incredibly honest Hawaiian shirt prints that exhibit the dire human impact on sea life. Channeling the usually cheery and vacation-appropriate aesthetic of the short-sleeved button-down silhouette, the companies magnify oceanic pollution.
Parley for the Oceans and Adolfo Correa transform the seemingly vibrant and upbeat Hawaiian shirt prints and infuse them with truth value. Upon closer look, consumers can see discarded plastic rings from six-packs and crabs who are struggling with bottle caps.
In addition to the fashionable venture, Corona commissions creative agency W + K Amsterdam in the development of billboards and 'This is Living' campaign posters that communicate the polluted state of beaches and the water.