Busch launched a winter promotion, where consumers can access discounts depending on the level of snow that falls in certain cities. The winter promotion will run until Mach 21, and the Beer company will monitor snowfalls in seven different cities. Each inch of snow in the Midwest cities will result in $1 off a case of Busch.
Interactive billboards are also present in participating cities and will display the new discounted prices. The list of cities includes Grand Rapids, Minneapolis, Fargo, Buffalo, Green Bay and more. The company also created a website that will track snowfalls in the area, and consumers will be able to access up to $30 in rebates.
The winter promotion could incentivize price-sensitive consumers to purchase Busch products.
Image Credit: Busch Beer