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Interactive Bar Billboards

Heineken Created a Pop-Up Outdoor Bar Serving Zero-Alcohol Heineken 0.0

— December 16, 2020 — Marketing
In Rio de Janeiro, Heineken created a functional bar billboard that allowed people to drive up and sample the brand's zero-alcohol lager, Heineken 0.0. The pop-up outdoor bar was stationed on the roadside and set up in such a way so that drivers could enjoy a safe drive-up experience in compliance with current social distancing protocols.

Complete with its own bar staff, the interactive billboard was set up for three days and helped to reach consumers at a time when they are having to avoid their favorite in-person bars and restaurants.

To drive home the point that zero-alcohol beer can be consumed at any time of the day, Heineken found a clever way to communicate a timely message for the holidays when it comes to drinking and driving.

Image Credit: Heineken
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