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39 Examples of Minimalist Packaging

From Thin Brand Logos to Minimalist Fragrance Branding

— April 3, 2014 — Marketing
From brand logos that have been cut down to the bare minimum, to beer bottles that go for a clutter-free look, minimalist branding is a prominent look in the world of marketing.

Instead of going for looks that take up the entire label of a bottle, many brand managers are featuring the complete opposite. Oftentimes, too much clutter can actually distract a person from what the brand and product is about, so keeping it simple is (at times), more attractive on the shelves. The design for RAW in Vancouver just features elegant text on the front and back, detailing the health benefits of the product. No label is used, so the colorful juice inside stands out and isn't cluttered with excessive branding details to distract consumers.
6.7
Score
Popularity
Activity
Freshness
39
Oriental Minimalism Branding
Oriental Minimalism Branding
The Oriental Collection by Yves Saint Laurent Exudes Sophistication
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38
Minimalist Aromatic Branding
Minimalist Aromatic Branding
The Air Aroma Line Stands Out Due to Its Minimalist Package Design
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37
Minimalist Designer Cases
Minimalist Designer Cases
Give Your Phone Some Style with these Stussy iPhone Covers
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36
Minimalist Remastered Olympic Logos
Minimalist Remastered Olympic Logos
The Pyeongchang 2018 Olympic Logo Remasters the Olympic Rings
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35
Bare-Bones Chocolate Branding
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
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34
Transparent Minimalist Packaging
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
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33
Minimalist Repackaged Sodas
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
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32
Minimalised Logo Departments
Minimalised Logo Departments
The Quiet Shop by Selfridges Dumbs Down Product Noise
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31
Minimalist Fragrance Branding
Minimalist Fragrance Branding
The So Nude Eau de Toilette Bottle Design Embraces Simplicity
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30
Shapely Numeric Bottles
Shapely Numeric Bottles
These Proactiv Solution Bottles Are Beautifully Numbered
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29
Minimalist Bonbon Bars
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
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28
Ultra Minimal Booze Branding
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
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27
Plainly Packaged Java
Plainly Packaged Java
Other Coffee Branding Takes the Basic, Direct and Minimalist Approach
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26
Minimalist Beer Branding
Minimalist Beer Branding
The Wild Winter Ale Graphics by Bedow for Mikkeler Embrace Simplicity
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25
Minimalist Monochromatic Logos
Minimalist Monochromatic Logos
'Made in Japan' by Antrepo Strips Down Branding Aesthetic
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24
Minimalist Symbolic Beer Bottles
Minimalist Symbolic Beer Bottles
Tiqo Packaging Uses a Graphics and Text Hybrid for a Unique Logo
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23
Minimalist Baking Branding
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
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22
Minimalist Milk Branding
Minimalist Milk Branding
Cute Concept Packaging by Michela Monterosso for Flavored Milk
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21
Minimalist Organic Packaging
Minimalist Organic Packaging
The Aero Concept Line is Clean, Sleek and Playful
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20
Bare Beverage Branding
Bare Beverage Branding
Naked Foods Packaging Strips Down to Communicate the Essentials
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19
Simple Stripped-Down Labels
Simple Stripped-Down Labels
The New Ikea Food Packaging is Minimal and Literal
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18
Pint-Sized Branding
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
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17
Minimalist To-The-Point Branding
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
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16
Simplified Foliage Branding
Simplified Foliage Branding
Ellie Tea Packaging Features a Perfect Symbol to Illustrate its Image
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15
Bare Bones Meal Branding
Bare Bones Meal Branding
The Good Food Packaging is as Simple as the Product's Ingredients
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14
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
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13
Dairy-Disguised Alcohol
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
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12
Minimalist Olive Oil Packaging
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
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11
Minimalist Iconic Candy Rebranding
Minimalist Iconic Candy Rebranding
Alyssa Phillips Does a Complete Packaging Redesign for M&Ms
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10
Thin Brand Logos
Thin Brand Logos
These Well-Known Brands Are Transformed with Barely-There Minimal Logos
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9
Nutrition-Focused Branding
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
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8
Delectable Brew Branding
Delectable Brew Branding
Plain T Packaging Reserves All the Frills for the Tea's Flavor
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7
Sweetly Simple Branding
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
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6
Simplistic Fruit Packaging
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
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5
Minimalist Packaging
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
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4
Minimalist Beauty Branding
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
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3
Minimalist Brand Makeovers
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
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2
Simplified Product Packaging (UPDATE)
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
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1
Minimalist Gourmet Branding
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
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