Other Coffee branding was designed to distinguish itself from the common graphic treatment of its competing companies and cafes. No colors, images or even symbols have been applied to the majority of the coffee packaging and stationery; the words "other coffee" clearly and frankly label each item in a basic legible typeface.
The Empatía Studio of Argentina has managed to conjure up a distinctive identity for this brew brand without an iconic logo or an elaborate visual style. The directness and simplicity with which the name of the product is presented has a matter-of-factness that seems to plainly state a uniqueness and consistency. Other Coffee branding demonstrates just how expressive mere black letters on a white background can be.