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42 Consumer-Engaging Packaging Examples

From Blackboard Brew Branding to App-Connected Candy

— January 28, 2015 — Marketing
These interactive packaging examples range from chalkboard beer bottles to chocolate advent calendars that are connected with an accompanying app. As social media becomes one of the retail industry's most important marketing tools, brands are looking to enhance their consumers' experiences through interactive packaging.

These interactive packaging examples are not always tech-themed or app-connected but also include puzzle-accented and artistic branding examples. Whether inviting one to draw, scribble or solve a brain teaser, these packaging innovations result in a more unique and memorable brand experience.

When creating wine bottle labels or packaging on a new scent, brands from a variety of retail sectors are enhancing the way they present their product range. These packaging examples are bold and memorable, often appealing to the senses or inviting one to test their mind.
5.3
Score
Popularity
Activity
Freshness
42
Accordion Box Sets
Accordion Box Sets
Weird Al's Squeeze Box Covers the Comedians Entire Musical Career
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41
Detective-Inspired Booze Books
Detective-Inspired Booze Books
These Sherlock Holmes Booze Books Contain a Hidden Flask
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40
Beverage Bottle Wristbands
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
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39
Regal Korean Face Creams
Regal Korean Face Creams
'Dynasty Cream' Takes Cues from Ancient South Korean Skincare Rituals
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38
Friendly Character Coffee Containers
Friendly Character Coffee Containers
The 'AHA' Coffee Branding Has a Smiling Character Aesthetic
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37
Fan Deck-Themed Chocolates
Fan Deck-Themed Chocolates
Abanico Chocolat & Cadeaux Has New Products Inspired by Its Name
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36
NFC Whiskey Bottles
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
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35
Candy-Inspired Produce Wrappers
Candy-Inspired Produce Wrappers
These Packages Present Fruits as Nature's Candy
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34
Interactive Record Covers
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
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33
Sweet Dip Kits
Sweet Dip Kits
'Nosh Mates' Pairs Fruit and Pretzel Snacks with Sweet Dips
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32
Handheld Donut Packaging
Handheld Donut Packaging
D'ONE is a One-Donut Container Concept That Unfolds to Form a Plate
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31
Wrap-Around Package Labels
Wrap-Around Package Labels
'Molitalia' Uses Bold Colors & Continuous Image Labels for its Products
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30
Ripeness-Revealing Stickers
Ripeness-Revealing Stickers
The Freshmax Fruit Stickers Help Shoppers Pick Ripe Avocados
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29
Content-Sharing Coffee Cups
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
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28
Pill-Packaged Face Masks
Pill-Packaged Face Masks
The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package
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27
Child-Focused Thermal Packaging
Child-Focused Thermal Packaging
Malygina Marina Designs Interactive Branding for Kid's Yogurt
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26
Augmented Christmas Countdowns
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
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25
Interactive Beer Campaigns
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
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24
Adorably Sketched Packaging
Adorably Sketched Packaging
The 'Grow Me' Box by Gift Republic is an Interactive Present
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23
Canned Sock Gifts
Canned Sock Gifts
Robot Food Gave Out Socks in a Can as Client Gifts for Christmas
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22
Squeezable Ice Cream Packaging
Squeezable Ice Cream Packaging
d'Ice Has Two Vibrantly Branded Children's Ice Pop Treats
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21
Pop-Up Notebook Dollhouses
Pop-Up Notebook Dollhouses
Rock & Pebble's Pop-Up Book is a Customizable Dollhouse
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20
Accessory-Inspired Beer Cans
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
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19
Architectural Pop-Up Planters
Architectural Pop-Up Planters
These PostCarden Cards by Another Studio Re-Imagine Greetings
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18
Scented Cookie Boxes
Scented Cookie Boxes
Neenah's 'Power of Paper' Printed Packaging Promotion Has Fragrant Samples
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17
Educational Jam Boxes
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
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16
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
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15
Mad Libs-Style Packaging
Mad Libs-Style Packaging
Mood Garden Tea Offers an Interactive Way to Drink Your Beverage
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14
Chip-Seasoning Containers
Chip-Seasoning Containers
Twistd's Seasoned Potato Chips Encourage Mixing and Matching Flavors
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13
Interactive Blackboard Branding
Interactive Blackboard Branding
The Chalk it Up Packaging Begs to be Doodled On
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12
App-Connected Veggie Packaging
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
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11
Blackboard Bottle Branding
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
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10
Merited Chocolate Packaging
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
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9
Computer Game Cartons
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
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8
Miniature Interactive Soda Bottles
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
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7
Unblocked Brew Branding
Unblocked Brew Branding
Chee Teachee Tea Packaging is a Lovely Adaptation of the Logic Game
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6
Tear-Off Honey Packaging
Tear-Off Honey Packaging
This Honey Design for Foodscross Presents Honey Like a Collector's Item
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5
Origami Beer Labels
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
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4
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
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3
Interactive Program Packaging
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
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2
Playfully Interactive Packaging
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
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1
Chalkboard Brew Bags
Chalkboard Brew Bags
Delilah DIY Hamper Packaging Lets Retailers and Customers Get Creative
<