Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking

 - Jun 14, 2017
References: thebruery & thedieline
The Bruery's Offshoot Beer Co. focuses on the creation of IPA craft brews that come in playful cans that beg to be shared on social media.

The first two beers from Offshoot boast names like 'Fashionably Late' and 'Better Late Than Never,' as well as cans to match. The can design for Fashionably Late depicts a pair of sunglasses that can be raised to one's face to mimic the look of wearing a pair of lenses, while Better Late Than Never features a similar design with a watch on it.

These interactive, Instagram-friendly packaging designs appeal to Millennials who want to share the share-worthy products they come across on social media with a fun photo.