Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes

 - Feb 15, 2017
References: hospitalityireland & nfcworld
For St. Patrick's Day this year, Jameson is launching a limited-edition whiskey bottle with NFC technology that will help to connect consumers to prizes and giveaways for the holiday. In order to interact with the high-tech bottle, consumers need only tap their smartphone against the bottle's NFC tag, the Jameson family crest. Currently, these special-edition bottles will be available across the world, but the NFC features will only be available to those in Ireland for St. Patrick's Day.

Malibu and Johnnie Walker are a few other brands that have experimented with integrating NFC technology into packaging for the purposes of verifying a consumer's age, connecting them to exclusive content or offering them a quick and easy way to find out more about a product and how it came to be.