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Top 100 Branding Trends in March

From Hybrid Coconut Milks to Bartender-Friendly Bottles

— March 26, 2017 — Marketing
The top March 2017 branding ideas put a specific focus on hybrids and unique fusions of products. This can be seen in items like churro donuts, cereal-oatmeals, hybrid coconut milks and carbonated cold brew coffee beverages. As well as satisfying a consumer's desire for adventure, these products help consumers feel as if they're getting more value for their money.

In terms of packaging, brands are embracing all sorts of unusual formats, including spherical balls, small-size bottles and pouches in order to heighten the experience of opening a product, as well as the ease of taking it on the go.

As a follow-up to the rise in athleisure fashion over the past year or so, many cosmetic and personal care brands are now beginning to market their products with a focus on performance. Examples of this include Eyeko's Sport Waterproof Mascara, Rae Cosmetics' sweat-proof makeup and Tarte Cosmetics' Athleisure Skincare range.
6.6
Score
Popularity
Activity
Freshness
99
Seasonal Valentine's Day Pizzas
Seasonal Valentine's Day Pizzas
Papa John's is Offering Heart-Shaped Pizzas for Valentine's Day
<
98
Athletic Mascara Marketing
Athletic Mascara Marketing
Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara
<
97
Valentine's Day Chocolate Drinks
Valentine's Day Chocolate Drinks
Starbucks' Valentine's Day Collection is Rich and Decadent
<
96
Honey-Infused Nut Butters
Honey-Infused Nut Butters
The Brand 'Justin's' Offers Naturally Sweetened Nut Butters
<
95
Piquant Honey Packaging
Piquant Honey Packaging
Mike's Hot Honey Has Been Rebranded for a Streamlined Look
<
94
Monstrous Beer Branding
Monstrous Beer Branding
Bayou Teche Brewing's 'Swamp Thing IPA' Takes Inspiration from Legends
<
93
Fresh-Pressed Oil Branding
Fresh-Pressed Oil Branding
Chiavalon First's Packaging is Both Playful and Sophisticated
<
92
Dunkable Biscuit Desserts
Dunkable Biscuit Desserts
The Great British Biscotti Co. Biscotti Cookies Encourage Dunking
<
91
Friendsmas Shopping Sprees
Friendsmas Shopping Sprees
The Jack Wills Friendsmas Sweepstakes Offers a Friendsmas Feast
<
90
Botanical Hair Care Collections
Botanical Hair Care Collections
Syntonics Uses Both Nature and Science to Formulate Its Products
<
89
Illustrative Bookstore Gift Packaging
Illustrative Bookstore Gift Packaging
Akademibokhandeln is Building Its Brand Through Packaging
<
88
Indian-Inspired Lentil Chips
Indian-Inspired Lentil Chips
Bandar Foods' 'Poppadums' Introduce an Eastern Snack to the West
<
87
Romantic Tea Gifts
Romantic Tea Gifts
David's Tea's 'Box of Hearts' Reminds of Valentine's Chocolate Packaging
<
86
Frozen Lassi Desserts
Frozen Lassi Desserts
Monsieur Singh Reimagines Fruit Lassi Drinks in a Frozen Format
<
85
Soda-Inspired Essential Oils
Soda-Inspired Essential Oils
This Blend of Essential Oils from Edens Garden Reminds of Root Beer
<
84
Crispy Low-Calorie Pretzel Snacks
Crispy Low-Calorie Pretzel Snacks
The Snack Factory Original Organic Pretzel Crisps are Tasty
<
83
Online Video Creation Apps
Online Video Creation Apps
Blurbiz Helps You Make, Distribute and Monetize Social Video Content
<
82
Corn Syrup-Free Cakes
Corn Syrup-Free Cakes
The Entenmann's Little Bites Chocolate Party Cakes are Made with Real Cocoa
<
81
Smooch-Rewarding Burrito Promotions
Smooch-Rewarding Burrito Promotions
The 'Qdoba for a Kiss' Promotion Celebrates Valentine's Day
<
80
Gym-Friendly Makeup Collections
Gym-Friendly Makeup Collections
Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
<
79
Fast Food Churro Donuts
Fast Food Churro Donuts
Tim Hortons' Newest Food Products Are Inspired by Churros
<
78
Student-Targeted French Fries
Student-Targeted French Fries
In Japan, McDonald's 'Daigaku Imo' is a New Fast Food for Students
<
77
Valentine's Day Caviar Collections
Valentine's Day Caviar Collections
This Luxury Caviar Set is Romance-Themed
<
76
Low-Calorie Cocktail Mixers
Low-Calorie Cocktail Mixers
Funkin's Skinny Mixers Create Cocktails with 100 Calories or Less
<
75
Heart-Shaped Pizza Crusts
Heart-Shaped Pizza Crusts
Pizza Hut is Putting a Romantic Twist on Pizza This Valentine's Day
<
74
Diverse Fashion Campaigns
Diverse Fashion Campaigns
This Vintage-Inspired New Gucci Campaign Features Black Models Only
<
73
Chocolate-Filled Leavened Breads
Chocolate-Filled Leavened Breads
'B-Ready' Consists of Baguette-Like Bread that Contains Nutella
<
72
Decadent Dessert Yogurts
Decadent Dessert Yogurts
The Chobani Flip Carrot Cake Creation Low Fat Yogurt is non-GMO
<
71
Premium Specialty Chip Flavors
Premium Specialty Chip Flavors
Red Rock Deli Offers Unique Flavor Combinations in Its Products
<
70
Color Blocked Cabbage Branding
Color Blocked Cabbage Branding
The Hurly Burly Fermented Cabbage is Vibrantly Packaged
<
69
Soccer-Specific Energy Foods
Soccer-Specific Energy Foods
The Soccer Supplement Range Aims to Improve Users' Overall Health
<
68
Cubed Chicken Snacks
Cubed Chicken Snacks
Gourmet Boutique's Refrigerated 'Chicken Snacks' Can Be Eaten Hot or Cold
<
67
Sweat-Resistant Cosmetics
Sweat-Resistant Cosmetics
Rae Cosmetics Provides Makeup to Keep Up with One's Active Lifestyle
<
66
Minimally Processed Fruit Juices
Minimally Processed Fruit Juices
The RIPE Craft Juices are Cold-Pressed and Nutritious
<
65
Creamy Vegan Chocolates
Creamy Vegan Chocolates
The Carmit Taste of Freedom Dairy-Free Chocolates are Creamy and Falvorful
<
64
Artisanal Deli-Inspired Packaging
Artisanal Deli-Inspired Packaging
These Hellmann's Salad Dressing Bottles Focus on Ingredients
<
63
Chromatic Tea Tins
Chromatic Tea Tins
The Brand 'Poet Tea' Offers Its Products in Sophisticated Tins
<
62
Sakura Blossom Soda Bottles
Sakura Blossom Soda Bottles
In Japan, a Coca-Cola Bottle is Launching for Cherry Blossom Season
<
61
Paint Tube-Inspired Lotions
Paint Tube-Inspired Lotions
These Hand Creams by L'apothiquaire Emphasize Natural Ingredients
<
60
Bartender-Friendly Bottles
Bartender-Friendly Bottles
The New Gin Bottles from Death's Door are Ergonomic and Eco-Friendly
<
59
Probiotic Coconut Water
Probiotic Coconut Water
Harmless Harvest's Flavorful Drinks Support Digestive Health
<
58
Single-Serve Chicken Jars
Single-Serve Chicken Jars
Farmer's Fridge Sells Seasoned Chicken Snacks in Small Containers
<
57
Easter Marshmallow Cookies
Easter Marshmallow Cookies
The Peeps Oreo Sandwich Cookies are Limited-Edition for Spring
<
56
Locally Sourced Kombucha Teas
Locally Sourced Kombucha Teas
The Brand Cove Kombucha Was Created Out of a Fermentation Experiment
<
55
Fair Ticket Business Cards
Fair Ticket Business Cards
Carosello Lab's Cards Were Inspired by Vintage Carnival Tickets
<
54
Additive-Free Baby Foods
Additive-Free Baby Foods
The Brand 'Cuore di Natura' Offers Nutritious Baby Food Products
<
53
Hybrid Coconut Milks
Hybrid Coconut Milks
The Vita Coco Coconut Cream Milk Alternative is Smooth and Dairy-Free
<
52
Portable Protein-Rich Cakes
Portable Protein-Rich Cakes
Optimum Nutrition's Cake Bites Come in Red Velvet and Birthday Flavors
<
51
Cereal-Flavored Oatmeals
Cereal-Flavored Oatmeals
General Mills Now Makes Cinnamon Toast Crunch and Lucky Charms Oatmeal
<
50
Playful Square-Shaped Sausages
Playful Square-Shaped Sausages
These Sausages from Kurgan are Encased in Youthful Packaging
<
49
Cold-Pressed Fruity Coconut Drinks
Cold-Pressed Fruity Coconut Drinks
The Coldpress Fruit-Flavored Coconut Waters are Low in Calories
<
48
NFC Whiskey Bottles
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
<
47
Natural Meat Strip Snacks
Natural Meat Strip Snacks
Lorissa's Kitchen Makes Clean Beef, Pork and Chicken Snacks
<
46
Pocket-Sized Water Bottles
Pocket-Sized Water Bottles
Core Hydration is Offering Its Packaged Water in 500mL Portions
<
45
Cricket-Based Pastas
Cricket-Based Pastas
Bugeater Foods' Protein Pasta is Enriched with Ground Crickets
<
44
Revitalized Chip Bouquets
Revitalized Chip Bouquets
Doritos is Bringing Back Its Ketchup Roses to Celebrate Valentine's Day
<
43
Punny Romantic Desserts
Punny Romantic Desserts
eCreamery's Valentine's Day Ice Creams Capture Hearts with Humor
<
42
Gilded Bubble Letter Sneakers
Gilded Bubble Letter Sneakers
This Gold Nike and Supreme Model Has a Unique Futuristic Look
<
41
Carbonated Cold Brews
Carbonated Cold Brews
Stumptown's Cold Brew Coffee in a Can is Boasts a Sparkling Fizz
<
40
Ready-Made Cauliflower Rice
Ready-Made Cauliflower Rice
FullGreen Makes 100% Cauliflower Rice Pouches as a Grain Alternative
<
39
Sports-Commemorating Soda Cans
Sports-Commemorating Soda Cans
Pepsico Offered Limited Edition Cans for This Year's Super Bowl
<
38
Heritage-Honoring Dairy Branding
Heritage-Honoring Dairy Branding
Turner's Dairy Farms Branding Maintains a Modern Yet Retro Design
<
37
Medicinal Mushroom Products
Medicinal Mushroom Products
The Brand Loom Offers Gourmet Fungal Products and Tinctures
<
36
Humorously Labeled Food Containers
Humorously Labeled Food Containers
ClickClack Offers Playful and Attention-Grabbing Branding
<
35
Mung Bean Beverages
Mung Bean Beverages
The 'Karuna Heal' Superfood Beverage is Made with Bean Sprouts and Berries
<
34
Pollution Mask Packets
Pollution Mask Packets
The Nendo Bo-Bi Mask Fights Pollution in Japan
<
33
Rustically Branded Juices
Rustically Branded Juices
The Brand 'Leaf Garden' Offers Flavorful Botanical Infusions
<
32
Origin-Focused Beverage Branding
Origin-Focused Beverage Branding
The KHUYA Bottled Beverages are Raw and Healthy
<
31
Streetwear Brand Transit Cards
Streetwear Brand Transit Cards
Supreme Created Custom MetroCards for Style-Savvy Commuters
<
30
Whimsical Milk Tea Branding
Whimsical Milk Tea Branding
The Brand 'Once Upon A Tea' Offers Fruit-Flavored Beverages
<
29
Embossed Craft Beer Cans
Embossed Craft Beer Cans
These Beers Feature a Minimal Design with Coordinated Colors
<
28
Nutrient-Dense Yogurts
Nutrient-Dense Yogurts
The Yoplait Greek 100 Protein Yogurt Contains 14-Grams of Protein or More
<
27
Retro Streetwear-Branded Seating
Retro Streetwear-Branded Seating
Anti Social Social Club Created Unique Pink Chairs with Modernica
<
26
Gym Beauty Sets
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
<
25
Savory Cookie Collections
Savory Cookie Collections
The Perfect Bite Co.'s 'Sophisticated Cookies' Boast European Flavors
<
24
Artisanal Wine Labeling
Artisanal Wine Labeling
'Taylors Wines' Rebranded Its Bottles to Target Younger Consumers
<
23
Branded Consumer Sports Cars
Branded Consumer Sports Cars
The Aston Martin Vantage Red Bull Racing Edition is Customizable
<
22
Flavored Mixable Tonic Waters
Flavored Mixable Tonic Waters
Coca Cola's New Royal Bliss Collection Features Tonic Waters
<
21
French-Inspired Fast Food Cafes
French-Inspired Fast Food Cafes
McDonald's Concept Cafe in NYC Boasts an Upscale Parisian Vibe
<
20
Apple-Based Sparkling Drinks
Apple-Based Sparkling Drinks
The New nudie Range Offers Drinks Without Unhealthy Additions
<
19
Art Deco Toothpaste Packaging
Art Deco Toothpaste Packaging
The LEBON Natural Toothpastes Have a Vibrant Retro Aesthetic
<
18
Post-Workout Skincare Kits
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
<
17
Premium Iced Coffee Packaging
Premium Iced Coffee Packaging
VIVA Iced Coffee is Offered in Classic Hot Drink Flavors
<
16
Cubic Modular Chocolates
Cubic Modular Chocolates
The Chocolate Brand 'Complements' Offers Unique 3D-Printed Chocolates
<
15
Millennial-Targeted Multivitamins
Millennial-Targeted Multivitamins
Rainbow Light's 'Vibrance' are Custom Vitamins for Health
<
14
Textured Soap Collections
Textured Soap Collections
Wang Min's Soaps Offer Unique Visuals and a Relaxing Experience
<
13
Bone Broth Vegetable Drinks
Bone Broth Vegetable Drinks
The Bonafide Provisions Drinkable Veggies Bone Broth is Organic
<
12
Adaptogenic Chocolate Bars
Adaptogenic Chocolate Bars
The Ingredients in These Chocolates Manage Bodily Stress Responses
<
11
Letterpress Block Candies
Letterpress Block Candies
BLOCD's Client Candy Gift Takes Cues from Its Own Typesetting
<
10
Obscure Streetwear Accessories
Obscure Streetwear Accessories
The New Supreme Accessories Collection Features a Money Gun & More
<
9
Drinkable Broth Soup Packaging
Drinkable Broth Soup Packaging
The Nona Lim’s Heat & Sip Soup Cups are Quick to Heat and Eat
<
8
Color-Changing Business Cards
Color-Changing Business Cards
Réka Neszmélyi's Cards Are Constantly Transforming Their Appearance
<
7
Spherical Doll Sets
Spherical Doll Sets
'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon
<
6
Vegetable Snack Bars
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
<
5
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
<
4
Luxurious Fitness Supplements
Luxurious Fitness Supplements
The KIN Range Was Created by Two Renowned Fitness Gurus
<
3
Minimal Marijuana Accessories
Minimal Marijuana Accessories
The Tokyo Smoke and Van der Pop Collection is Elegantly Designed
<
2
Emoji Brand Logos
Emoji Brand Logos
These Emoji Logos Were Created by an Instagram User Known as @logoji_
<
1
Foodie-Focused Meal Brands
Foodie-Focused Meal Brands
'Simply Good' Offers Quality Food That Makes for Easy Cooking
<