The top March 2017 branding ideas put a specific focus on hybrids and unique fusions of products. This can be seen in items like churro donuts, cereal-oatmeals, hybrid coconut milks and carbonated cold brew coffee beverages. As well as satisfying a consumer's desire for adventure, these products help consumers feel as if they're getting more value for their money.
In terms of packaging, brands are embracing all sorts of unusual formats, including spherical balls, small-size bottles and pouches in order to heighten the experience of opening a product, as well as the ease of taking it on the go.
As a follow-up to the rise in athleisure fashion over the past year or so, many cosmetic and personal care brands are now beginning to market their products with a focus on performance. Examples of this include Eyeko's Sport Waterproof Mascara, Rae Cosmetics' sweat-proof makeup and Tarte Cosmetics' Athleisure Skincare range.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
