Heart-Shaped Pizza Crusts

Pizza Hut is Putting a Romantic Twist on Pizza This Valentine's Day

In an effort to help those who would rather spend Valentine's Day at home than at the priciest restaurant in town, Pizza Hut is putting a romantic twist on pizza. Although not a traditional aphrodisiac, the chain's new heart-shaped pizza is sure to put a smile on the face of that special someone.

Pizza Hut's new heart-shaped pizza is a limited-edition menu item available from now through February 14th, 2017. The pizza is made from a hand-tossed crust that has been formed into the shape of a heart. The pizza is medium in size and comes with a choice of one topping. Pizza Hut is also offering a Valentine's Day Bundle, which allows customers to order their pizza with one of the three possible dessert options: the Hershey's Hot Chocolate Brownie, the Hershey's Triple Chocolate Brownie or the Ultimate Hershey's Chocolate Chip Cookie.

Limited-edition Food Items
Opportunity for other food chains to create such themed dishes for special occasions.
Personalized Food Items
Opportunity to extend this concept by offering custom pizza toppings for customers to choose from.
Food as Gifts
Opportunity for other food chains to come up with ways to package the food in a creative way for gifting purposes.

Sectors Adopting This

Fast Food Industry
Opportunity to create more limited edition or seasonal menu items in order to entice customers to keep coming back.
Food Gifting Industry
Opportunity to innovate on the presentation and packaging of food products for special occasions.
Restaurant Industry
Opportunity to develop themed menus and events around popular holidays or events to drive customer traffic and increase sales.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 82%
Freshness 8%

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