Portland's Stumptown Coffee Roasters frequently innovates when it comes to the coffee products that it retails, including its newest cold brew coffee in a can. Stumptown recently unveiled a trio of Sparkling Cold Brew beverages that come in flavors like Original, Ginger Citrus and Honey Lemon.
These canned drinks are made with a base of carbonated cold brew coffee and natural cane sugar, as well as a few additional ingredients to create each unique flavor. These drinks provide the comfort of coffee, with all of the refreshment of a sparkling drink. As Stumptown puts it: "For the days when you need a lift but maybe aren’t all in for a lightning ride, Sparkling Cold Brew is your co-pilot."
Stumptown notes that it has been experimenting with the idea of a cold brew soda since last spring, but these new cans offer an ultra-convenient way for coffee lovers to energize on the go.
Key Themes Behind This Trend
- Sparkling Cold Brew
- The introduction of carbonated cold brew served in cans creates an opportunity for more portable and convenient energy options.
- Canned Cold Brew Beverages
- Canned cold brew with unique flavors is an innovative way to attract a wider consumer base and offer new taste experiences.
- Coffee Soda
- The experimentation with cold brew soda has the potential to disrupt the soda industry and offer a new caffeine source for consumers.
Where This Applies
- Coffee
- The coffee industry can capitalize on this trend by expanding their product offerings and investing in convenient packaging options for on-the-go consumers.
- Beverage
- This trend has the potential to disrupt the beverage industry by enticing consumers with unique and alternative options to traditional carbonated drinks.
- Canning
- The trend of canned cold brew presents an opportunity for the canning industry to invest in packaging and manufacturing technologies that have the capacity to hold carbonated cold brew.
