The iced coffee packaging for VIVA's line of to-go coffee products boast a form that reminds of the comfortable grip of a travel mug. The premium coffee products are offered in classic flavors like Americano, Affogato, Caramel and Cappuccino, each of which is represented by a different color.
In recent months, consumers have taken a new interest in cold and iced coffee products that can offer the kind of on-the-go convenience that a cup of hot coffee is simply not able to provide.
For the design and development of the premium iced coffee packaging, the BRID - Branding Agency from Georgia in Eastern Europe favored a minimalist style to distinguish the product as one that stands for prestige and the quality.
What's Driving This Trend
- Premium To-go Coffee Packaging
- Innovative packaging designs can help coffee brands tap into the growing demand for cold and to-go coffee products.
- Classic Flavors for Iced Coffee
- By offering classic hot drink flavors in iced coffee form, brands can attract consumers seeking familiarity and variety in their coffee choices.
- Minimalist Style Branding
- Embracing a minimalist style can help coffee brands differentiate themselves as premium products that focus on quality and taste.
Who This Affects Most
- Food and Beverage Packaging
- There is an opportunity for packaging companies to create more innovative and ergonomic designs for coffee brands looking to enter the growing market for cold and to-go coffee products.
- Coffee and Tea Industry
- Coffee and tea manufacturers can expand their product lines by developing iced and to-go coffee products, and using classic flavors to appeal to consumers seeking variety and convenience.
- Design and Branding Industry
- Design and branding agencies can help coffee brands establish a strong brand identity and differentiate themselves as premium products by embracing minimalist style and high-quality packaging and branding.
