The Kenco Iced/Hot Range has been expanded by the brand in the UK with a series of cafe-inspired products perfect for helping consumers to enjoy a variety of high-quality experiences from the comfort of home. The products include the Iced/Hot Whipped Americano Frappe and the Iced/Hot Creamy Latte which, as their names suggest, can both be enjoyed either hot or iced according to consumer preferences. This prioritizes customization, while also addressing Millennial and Gen Z interest in iced coffees to help attract these demographics without alienating others who prefer hot coffee.
Head of Category & Shopper, Jacobs Egberts Peet's UK & IE Maria Kabalyk commented on the new additions to the Kenco Iced/Hot Range saying, "Convenience is king in today’s market, and our new Kenco Iced/Hot range directly addresses that demand. By offering delicious coffee shop flavours in a convenient format, we’re empowering retailers to capitalise on the growing consumer desire for a wider range of high-quality, convenient iced coffee choices.”
What Makes This Trend Stand Out
- Customization-driven Beverage Trends
- The rising demand for customizable beverages is reshaping consumer expectations, offering businesses the chance to blend personalization with convenience in their product offerings.
- Home Café Experiences
- The creation of premium, cafe-inspired products for at-home enjoyment is revolutionizing the coffee market by bringing barista experiences to consumers without needing to leave home.
- Iced Coffee Popularity
- The soaring popularity of iced coffee among Millennials and Gen Z is creating opportunities for brands to innovate with dual-temperature products that cater to diverse temperature preferences.
Sectors Adopting This
- Coffee and Beverage Industry
- With the introduction of new dual-temperature drink mixes, the coffee industry is witnessing an evolution, as these products bridge the gap between traditional hot coffees and trendy iced alternatives.
- Retail and Consumer Goods
- Retailers can capitalize on the demand for innovative coffee products that reflect café-quality experiences, aligning with the trend towards premiumization and convenience in consumer goods.
- Foodservice and Hospitality
- Innovations like Kenco's new offerings present potential disruptors for cafes and coffee shops, urging establishments to further innovate on in-store and takeaway beverage experiences.
