The Kenco Iced/Hot Lattes Can Be Enjoyed Multiple Ways
Michael Hemsworth — February 23, 2022 — Marketing
References: kenco & talkingretail
The Kenco Iced/Hot Lattes are being launched by the brand in the UK to provide consumers with a way to enjoy a coffee beverage from home in a manner that suits their mood. The coffee product is, as its name suggests, capable of being enjoyed either hot or cold and comes in two flavor options including Salted Caramel Latte and Vanilla Latte. The products come in response to the large number of consumers creating coffee drinks at home instead of heading to their local cafe and puts a focus on ease of use.
Category Lead at Kenco Owner Jacobs Douwe Egberts Paul Fallon commented on the new Kenco Iced/Hot Lattes saying, "Consumers are increasingly looking for iced or hot coffee solutions that they can enjoy at home. Kenco Iced/Hot Lattes are an enticing innovation that not only allow the customisation consumers are looking for, but the quality. Kenco Iced/Hot Lattes offer the opportunity for consumers to be in charge of how they craft their coffee to suit their needs. These lattes extend consumption occasions for coffee, giving retailer products with maximum all-year-round rate-of-sale opportunity, driving category growth.”
Category Lead at Kenco Owner Jacobs Douwe Egberts Paul Fallon commented on the new Kenco Iced/Hot Lattes saying, "Consumers are increasingly looking for iced or hot coffee solutions that they can enjoy at home. Kenco Iced/Hot Lattes are an enticing innovation that not only allow the customisation consumers are looking for, but the quality. Kenco Iced/Hot Lattes offer the opportunity for consumers to be in charge of how they craft their coffee to suit their needs. These lattes extend consumption occasions for coffee, giving retailer products with maximum all-year-round rate-of-sale opportunity, driving category growth.”
Trend Themes
1. Customizable Latte Products - The availability of latte products that can be customized to the consumer's preference presents an opportunity for companies to differentiate themselves and provide products that cater to changing consumer demands.
2. Dual-preparation Products - The creation of products that can be enjoyed hot or cold provides an opportunity for companies to appeal to a wider range of consumers and meet the demands of a changing market.
3. At-home Coffee Solutions - The trend towards creating coffee drinks at home represents an opportunity for companies to develop products that are convenient and easy to use, while maintaining high quality standards.
Industry Implications
1. Coffee and Beverage Industry - The coffee and beverage industry can capitalize on these trends by creating customizable and dual-preparation products that appeal to at-home coffee consumers.
2. Retail Industry - The retail industry can benefit from these trends by offering a variety of customizable and dual-preparation coffee products to keep up with changing consumer demands.
3. Consumer Goods Industry - The consumer goods industry has an opportunity to develop and market convenient and high-quality at-home coffee solutions that cater to changing consumer preferences.
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