Kenco, a British coffee brand, is unveiling a pair of novel additions to its portfolio: the Kenco Plant-Based Oat and Almond Latte. These lattes deliver indulgent and velvety coffee shop-style experiences, meeting the growing demand for premium plant-based options. The allure of convenience combined with the product’s cost-effectiveness assures retailers that the product will perform well in the current market.
“We have identified that there is a big opportunity to deliver premium plant-based coffee moments to consumers at home. With our innovation, we are set to recruit younger shoppers to the category and drive incremental sales for retailers with both our Oat and Almond variants [...],” said Roberto De Felice, marketing director UK & I at Jacobs Douwe Egberts (JDE).
Image Credit: Kenco
What's Driving This Trend
- Premium Plant-based Options
- Meeting the growing demand for indulgent and velvety coffee shop-style experiences with plant-based alternatives.
- Convenience and Cost-effectiveness
- Assuring retailers of the product's success by combining convenience and cost-effectiveness.
- Younger Shopper Recruitment
- Recruiting younger shoppers to the category and driving incremental sales with innovative plant-based options.
Who This Affects Most
- Food and Beverage
- Capitalizing on the rising demand for plant-based alternatives in the food and beverage industry.
- Retail
- Providing retailers with a product that meets the growing demand for premium plant-based options.
- Marketing and Advertising
- Creating marketing campaigns targeting younger shoppers for plant-based coffee alternatives.
