Nutella B-Ready was created by the company Ferrero and was inspired by the way most people eat Nutella -- by spreading it on plain bread or toast.
The product combines bread with Nutella by placing it inside a crunchy leavened bread shell that looks like a miniature baguette. After being tested on the Italian market in the last couple years, it is now an official Nutella product and is marketed as a "morning and mid-morning snack." The packaging for the product is similar to that of standard Nutella products and features an image of the bread snack alongside the familiar coloring associated with the brand.
Nutella's B-Ready snacks are inspired by consumers' morning rituals and are both an indulgent and convenient snack option.
What's Driving This Trend
- Hybrid Snacks
- Creating new snacks by combining two or more traditional snack options.
- Convenient Indulgence
- Offering indulgent snacks in convenient formats that fit busy lifestyles.
- Product Configurations
- Exploring creative ways to package and sell existing products in new and innovative forms.
Who This Affects Most
- Cereal and Snack Bar
- Developing cereal and snack bars that combine multiple ingredients to form new flavor experiences and products.
- Bakery
- Innovating bakery items by incorporating different fillings and textures to create hybrid pastry options.
- Confectionery
- Creating new indulgent snack options by combining different types of candy or chocolates in unique ways.
