The Nutella & Go! Wholegrain snack is the latest offering from the brand in the UK that will provide consumers with an alternative option to pick up when hunger hits. The limited-edition snack has multigrain sticks in the mix that are made with 80% wheat and oat cereal along with blueberries alongside the namesake hazelnut spread for dipping. The product is expected to be quite popular as lockdown restrictions continue to be lifted in the UK and consumers reach for food varieties that support on-the-go consumption.
Customer Development Director at Ferrero Levi Boorer spoke on the new Nutella & Go! Wholegrain snack saying, "Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”