In an effort to set an example for others in the fashion industry, as well as to reflect the current cultural climate, a new Gucci campaign was released that features black models only.
So far, the luxury house has debuted a series of images on its Instagram account, as well as eight videos that show each of the models during their casting interview. All of the models were asked what their spirit animals are, what they do, and what it means to have soul. After the models were asked a few questions, they were all asked to dance to the same song.
This gave the new Gucci campaign a carefree feeling that entices consumers while also driving for more diversity in the fashion industry, which is of incredible importance considering that much of it continues to only cast white models, or very few people of color.