These examples of forward-thinking denim range from body-contouring jeans to cult sneakers that feature the material as an edgy and unexpected trim. When it comes to forward-thinking denim that is aesthetically bold, standouts include Y/Project's detachable jeans which transform from full-length pants to fitted shorts in seconds. Another notable example is Nordstrom's faux mud wash pants which makes a dirty and stained aesthetic desirable to a daring consumer.
When it comes to function, Khloe Kardashian's Good American brand, and Acne's gender-fluid jeans collection are both examples worth paying attention to. While Kardashian's signature brand aims to empower women with a variety of size and fit options, Acne's collection offers high quality basics that are a practical and versatile addition to any wardrobe.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
