The Levi's Jacquard connected jacket, a wearable created in partnership with Google, finally has an official release date and price. The San Francisco-based clothing company announced at South by Southwest that the tech-savvy denim jacket will hit store shelves in fall 2017 and cost a cool $350. That may seem like a lot to pay for a jean jacket but rest assured that this is no ordinary piece of Levi's apparel.
The Levi's Jacquard connected jacket connects to the wearer's smartphone and lets them do things like get directions or change the song being played simply by touching their cuff. It's targeted primarily at cyclists, although we think it could also be useful for drivers as well. If the Levi's Jacquard connected jacket ends up being a hit with consumers it could usher in a new age of clothing-based wearables, an area of technology that has been relatively unexplored until now.