The Levi's Jacquard connected jacket, a wearable created in partnership with Google, finally has an official release date and price. The San Francisco-based clothing company announced at South by Southwest that the tech-savvy denim jacket will hit store shelves in fall 2017 and cost a cool $350. That may seem like a lot to pay for a jean jacket but rest assured that this is no ordinary piece of Levi's apparel.
The Levi's Jacquard connected jacket connects to the wearer's smartphone and lets them do things like get directions or change the song being played simply by touching their cuff. It's targeted primarily at cyclists, although we think it could also be useful for drivers as well. If the Levi's Jacquard connected jacket ends up being a hit with consumers it could usher in a new age of clothing-based wearables, an area of technology that has been relatively unexplored until now.
Why This Trend Is Growing
- Tech-infused Wearables
- The Levi's Jacquard connected jacket could usher in a new age of clothing-based wearables.
- Smart Clothing
- The tech-savvy denim jacket offers functionalities such as changing songs or getting directions, opening up possibilities for smart clothing.
- Connected Fashion
- The Levi's Jacquard connected jacket connects to smartphones, indicating a potential for connected fashion in the market.
Industries Being Reshaped
- Fashion
- The Levi's Jacquard connected jacket introduces a new frontier in fashion with its tech-infused capabilities.
- Wearable Technology
- The jacket's integration of technology shows disruptive innovation in the wearable technology industry.
- Consumer Electronics
- The Levi's Jacquard connected jacket represents the convergence of fashion and technology, bridging the gap between the fashion and consumer electronics industries.
