Avant-Garde Motorcycle Streetwear

The Spring/Summer MISBHV Collection Edgily Adapts Retro Styles

'MISBHV,' or 'MISBEHAVE,' is a contemporary fashion label that appeals to consumers with an appreciation for goth, grunge and punk culture.

For its Spring/Summer 2016 collection, the brand intermingles vintage and futuristic styles. To do so, it makes use of underground streetwear pieces and even some that are a little more business-savvy. What stands out the most however is its inclusion of unconventional trench coats -- which are constructed from what looks to be PVC fabric.

This is also used for black wide-legged pants as well -- an eye-catching design that's enhanced by cargo-style pockets, white stitching and a long pink chain that dangles from the waist. In addition to these looks, the new MISBHV collection draws from motorcycle culture as well, with emblazoned leather jackets and distressed denim pieces also featured.

Motorcycle-inspired Fashion
Opportunity for fashion designers to expand into the motorcycle-inspired fashion market, creating new designs and collections that merge rebel, punk, and vintage fashion.
Experimental Textiles
Chance for textile manufacturers to push forth advanced materials like PVC fabric that can be used in the creation of unconventional streetwear pieces and materials that alter form and shape in varied ways.
Intermediary Streetwear
Prospect for designers to craft streetwear pieces that expertly mix classic fashion with modern, underground streetwear to create hot and avant-garde attires with an edge.

Where This Applies

Fashion
Fashion Industry practitioners can explore ways to create unique and unconventional pieces for customers who enjoy goth, grunge, and punk fashion styles.
Textile
Opportunity for textile manufacturers to create innovative materials that yield advanced textile designs ideal for unconventional streetwear pieces.
Motorcycle Culture/streetwear
Market opportunity for businesses that trade in motorcycle-apparels and streetwear clothing, to take cues from this trend to create edgy collections that pay homage to both aesthetics.
SCORE
5.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 73%
Freshness 8%

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