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Top 100 Packaging Trends in March

From Artisanal Wine Labels to Millennial-Targeting Vitamins

— March 25, 2017 — Eco
The 2017 March packaging trends range from food items to beauty products, and one of the standout patterns that can be observed this month are that brands are targeting specifically to Millennials through their packaging.

The Australian brand 'Taylors Wines' wanted to reinvent its identity, and so re-packaged some of its wines so that they would better appeal to younger demographics. The new labeling offers a more rustic, artisanal appearance that still remains modern, and as a result makes the brand more relevant in a market that should be accommodating Millennials as much as possible.

Rainbow Light recently released a new collection of multi-vitamins that were designed to specifically target the health needs of Millennials and their lifestyles. This deliberate targeting ensures that the brand is able to stand out from the many other vitamin and supplement brands on the market.
6.8
Score
Popularity
Activity
Freshness
100
Nutritious Dessert Spheres
Nutritious Dessert Spheres
Wholesome Nibbles Come in an Array of Dynamic Flavors
<
99
Piquant Honey Packaging
Piquant Honey Packaging
Mike's Hot Honey Has Been Rebranded for a Streamlined Look
<
98
Honey-Infused Nut Butters
Honey-Infused Nut Butters
The Brand 'Justin's' Offers Naturally Sweetened Nut Butters
<
97
Seasonal Valentine's Day Pizzas
Seasonal Valentine's Day Pizzas
Papa John's is Offering Heart-Shaped Pizzas for Valentine's Day
<
96
Valentine's Day Chocolate Drinks
Valentine's Day Chocolate Drinks
Starbucks' Valentine's Day Collection is Rich and Decadent
<
95
Fresh-Pressed Oil Branding
Fresh-Pressed Oil Branding
Chiavalon First's Packaging is Both Playful and Sophisticated
<
94
Monstrous Beer Branding
Monstrous Beer Branding
Bayou Teche Brewing's 'Swamp Thing IPA' Takes Inspiration from Legends
<
93
Dunkable Biscuit Desserts
Dunkable Biscuit Desserts
The Great British Biscotti Co. Biscotti Cookies Encourage Dunking
<
92
Illustrative Bookstore Gift Packaging
Illustrative Bookstore Gift Packaging
Akademibokhandeln is Building Its Brand Through Packaging
<
91
Botanical Hair Care Collections
Botanical Hair Care Collections
Syntonics Uses Both Nature and Science to Formulate Its Products
<
90
Romantic Tea Gifts
Romantic Tea Gifts
David's Tea's 'Box of Hearts' Reminds of Valentine's Chocolate Packaging
<
89
Smooch-Rewarding Burrito Promotions
Smooch-Rewarding Burrito Promotions
The 'Qdoba for a Kiss' Promotion Celebrates Valentine's Day
<
88
Corn Syrup-Free Cakes
Corn Syrup-Free Cakes
The Entenmann's Little Bites Chocolate Party Cakes are Made with Real Cocoa
<
87
Youthfully Graphic Wine Bottles
Youthfully Graphic Wine Bottles
'Celler Masroig' Offers Non-Traditional Wine Products
<
86
Boldly Blended Wines
Boldly Blended Wines
'Hopes End' is a Millennial-Targeted South Australian Red Wine Blend
<
85
Soda-Inspired Essential Oils
Soda-Inspired Essential Oils
This Blend of Essential Oils from Edens Garden Reminds of Root Beer
<
84
Indian-Inspired Lentil Chips
Indian-Inspired Lentil Chips
Bandar Foods' 'Poppadums' Introduce an Eastern Snack to the West
<
83
Student-Targeted French Fries
Student-Targeted French Fries
In Japan, McDonald's 'Daigaku Imo' is a New Fast Food for Students
<
82
Diverse Fashion Campaigns
Diverse Fashion Campaigns
This Vintage-Inspired New Gucci Campaign Features Black Models Only
<
81
Crispy Low-Calorie Pretzel Snacks
Crispy Low-Calorie Pretzel Snacks
The Snack Factory Original Organic Pretzel Crisps are Tasty
<
80
Handmade Artisanal Pie Packaging
Handmade Artisanal Pie Packaging
The Higgidy Quiche and Pie Boxes Reinforce the Handmade Ideal
<
79
Valentine's Day Caviar Collections
Valentine's Day Caviar Collections
This Luxury Caviar Set is Romance-Themed
<
78
Frozen Lassi Desserts
Frozen Lassi Desserts
Monsieur Singh Reimagines Fruit Lassi Drinks in a Frozen Format
<
77
Low-Calorie Cocktail Mixers
Low-Calorie Cocktail Mixers
Funkin's Skinny Mixers Create Cocktails with 100 Calories or Less
<
76
Fast Food Churro Donuts
Fast Food Churro Donuts
Tim Hortons' Newest Food Products Are Inspired by Churros
<
75
Decadent Dessert Yogurts
Decadent Dessert Yogurts
The Chobani Flip Carrot Cake Creation Low Fat Yogurt is non-GMO
<
74
Color Blocked Cabbage Branding
Color Blocked Cabbage Branding
The Hurly Burly Fermented Cabbage is Vibrantly Packaged
<
73
Gym-Friendly Makeup Collections
Gym-Friendly Makeup Collections
Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
<
72
Chocolate-Filled Leavened Breads
Chocolate-Filled Leavened Breads
'B-Ready' Consists of Baguette-Like Bread that Contains Nutella
<
71
Premium Specialty Chip Flavors
Premium Specialty Chip Flavors
Red Rock Deli Offers Unique Flavor Combinations in Its Products
<
70
Soccer-Specific Energy Foods
Soccer-Specific Energy Foods
The Soccer Supplement Range Aims to Improve Users' Overall Health
<
69
Sweat-Resistant Cosmetics
Sweat-Resistant Cosmetics
Rae Cosmetics Provides Makeup to Keep Up with One's Active Lifestyle
<
68
Cubed Chicken Snacks
Cubed Chicken Snacks
Gourmet Boutique's Refrigerated 'Chicken Snacks' Can Be Eaten Hot or Cold
<
67
Creamy Vegan Chocolates
Creamy Vegan Chocolates
The Carmit Taste of Freedom Dairy-Free Chocolates are Creamy and Falvorful
<
66
Minimally Processed Fruit Juices
Minimally Processed Fruit Juices
The RIPE Craft Juices are Cold-Pressed and Nutritious
<
65
Bartender-Friendly Bottles
Bartender-Friendly Bottles
The New Gin Bottles from Death's Door are Ergonomic and Eco-Friendly
<
64
Function-Driven Energy Bars
Function-Driven Energy Bars
Each of Optimist's Energy Bar Snacks Serves a Distinct Purpose
<
63
Sakura Blossom Soda Bottles
Sakura Blossom Soda Bottles
In Japan, a Coca-Cola Bottle is Launching for Cherry Blossom Season
<
62
Easter Marshmallow Cookies
Easter Marshmallow Cookies
The Peeps Oreo Sandwich Cookies are Limited-Edition for Spring
<
61
Single-Serve Chicken Jars
Single-Serve Chicken Jars
Farmer's Fridge Sells Seasoned Chicken Snacks in Small Containers
<
60
Locally Sourced Kombucha Teas
Locally Sourced Kombucha Teas
The Brand Cove Kombucha Was Created Out of a Fermentation Experiment
<
59
Hybrid Coconut Milks
Hybrid Coconut Milks
The Vita Coco Coconut Cream Milk Alternative is Smooth and Dairy-Free
<
58
Portable Protein-Rich Cakes
Portable Protein-Rich Cakes
Optimum Nutrition's Cake Bites Come in Red Velvet and Birthday Flavors
<
57
Paint Tube-Inspired Lotions
Paint Tube-Inspired Lotions
These Hand Creams by L'apothiquaire Emphasize Natural Ingredients
<
56
Probiotic Coconut Water
Probiotic Coconut Water
Harmless Harvest's Flavorful Drinks Support Digestive Health
<
55
Cold-Pressed Fruity Coconut Drinks
Cold-Pressed Fruity Coconut Drinks
The Coldpress Fruit-Flavored Coconut Waters are Low in Calories
<
54
Chromatic Tea Tins
Chromatic Tea Tins
The Brand 'Poet Tea' Offers Its Products in Sophisticated Tins
<
53
Cereal-Flavored Oatmeals
Cereal-Flavored Oatmeals
General Mills Now Makes Cinnamon Toast Crunch and Lucky Charms Oatmeal
<
52
Artisanal Deli-Inspired Packaging
Artisanal Deli-Inspired Packaging
These Hellmann's Salad Dressing Bottles Focus on Ingredients
<
51
Fiber-Rich Diet Noodles
Fiber-Rich Diet Noodles
The Konjac Skinny Noodles are Weight Loss Food with Natural Ingredients
<
50
Playful Square-Shaped Sausages
Playful Square-Shaped Sausages
These Sausages from Kurgan are Encased in Youthful Packaging
<
49
Pocket-Sized Water Bottles
Pocket-Sized Water Bottles
Core Hydration is Offering Its Packaged Water in 500mL Portions
<
48
Additive-Free Baby Foods
Additive-Free Baby Foods
The Brand 'Cuore di Natura' Offers Nutritious Baby Food Products
<
47
Revitalized Chip Bouquets
Revitalized Chip Bouquets
Doritos is Bringing Back Its Ketchup Roses to Celebrate Valentine's Day
<
46
Natural Meat Strip Snacks
Natural Meat Strip Snacks
Lorissa's Kitchen Makes Clean Beef, Pork and Chicken Snacks
<
45
Nutrient-Dense Raw Cereal Branding
Nutrient-Dense Raw Cereal Branding
Wild Thing Raw Granola Cereal is Crafted with Fresh Ingredients
<
44
Gourmet Jelly-Making Kits
Gourmet Jelly-Making Kits
Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients
<
43
Punny Romantic Desserts
Punny Romantic Desserts
eCreamery's Valentine's Day Ice Creams Capture Hearts with Humor
<
42
NFC Whiskey Bottles
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
<
41
Carbonated Cold Brews
Carbonated Cold Brews
Stumptown's Cold Brew Coffee in a Can is Boasts a Sparkling Fizz
<
40
Heritage-Honoring Dairy Branding
Heritage-Honoring Dairy Branding
Turner's Dairy Farms Branding Maintains a Modern Yet Retro Design
<
39
Sports-Commemorating Soda Cans
Sports-Commemorating Soda Cans
Pepsico Offered Limited Edition Cans for This Year's Super Bowl
<
38
Mung Bean Beverages
Mung Bean Beverages
The 'Karuna Heal' Superfood Beverage is Made with Bean Sprouts and Berries
<
37
Medicinal Mushroom Products
Medicinal Mushroom Products
The Brand Loom Offers Gourmet Fungal Products and Tinctures
<
36
Humorously Labeled Food Containers
Humorously Labeled Food Containers
ClickClack Offers Playful and Attention-Grabbing Branding
<
35
Rustically Branded Juices
Rustically Branded Juices
The Brand 'Leaf Garden' Offers Flavorful Botanical Infusions
<
34
Handheld Donut Packaging
Handheld Donut Packaging
D'ONE is a One-Donut Container Concept That Unfolds to Form a Plate
<
33
Ready-Made Cauliflower Rice
Ready-Made Cauliflower Rice
FullGreen Makes 100% Cauliflower Rice Pouches as a Grain Alternative
<
32
Origin-Focused Beverage Branding
Origin-Focused Beverage Branding
The KHUYA Bottled Beverages are Raw and Healthy
<
31
Optimistic Skin Care Branding
Optimistic Skin Care Branding
The Aquatadeus Skin Care Line is Friendly and Effective
<
30
Whimsical Milk Tea Branding
Whimsical Milk Tea Branding
The Brand 'Once Upon A Tea' Offers Fruit-Flavored Beverages
<
29
Pollution Mask Packets
Pollution Mask Packets
The Nendo Bo-Bi Mask Fights Pollution in Japan
<
28
Savory Cookie Collections
Savory Cookie Collections
The Perfect Bite Co.'s 'Sophisticated Cookies' Boast European Flavors
<
27
Gym Beauty Sets
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
<
26
Nutrient-Dense Yogurts
Nutrient-Dense Yogurts
The Yoplait Greek 100 Protein Yogurt Contains 14-Grams of Protein or More
<
25
Artisanal Wine Labeling
Artisanal Wine Labeling
'Taylors Wines' Rebranded Its Bottles to Target Younger Consumers
<
24
Embossed Craft Beer Cans
Embossed Craft Beer Cans
These Beers Feature a Minimal Design with Coordinated Colors
<
23
Nutritionally Complete Drink Supplements
Nutritionally Complete Drink Supplements
The 'Octa' Supplement Drinks are Packed with Nutrients
<
22
French-Inspired Fast Food Cafes
French-Inspired Fast Food Cafes
McDonald's Concept Cafe in NYC Boasts an Upscale Parisian Vibe
<
21
Farming Cooperative Meat Products
Farming Cooperative Meat Products
First Light Ltd. Offers Meats That Have Been Ethically Farmed
<
20
Apple-Based Sparkling Drinks
Apple-Based Sparkling Drinks
The New nudie Range Offers Drinks Without Unhealthy Additions
<
19
Flavored Mixable Tonic Waters
Flavored Mixable Tonic Waters
Coca Cola's New Royal Bliss Collection Features Tonic Waters
<
18
Art Deco Toothpaste Packaging
Art Deco Toothpaste Packaging
The LEBON Natural Toothpastes Have a Vibrant Retro Aesthetic
<
17
Premium Iced Coffee Packaging
Premium Iced Coffee Packaging
VIVA Iced Coffee is Offered in Classic Hot Drink Flavors
<
16
Post-Workout Skincare Kits
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
<
15
Cubic Modular Chocolates
Cubic Modular Chocolates
The Chocolate Brand 'Complements' Offers Unique 3D-Printed Chocolates
<
14
Millennial-Targeted Multivitamins
Millennial-Targeted Multivitamins
Rainbow Light's 'Vibrance' are Custom Vitamins for Health
<
13
Monochromatic Nut Butter Branding
Monochromatic Nut Butter Branding
These Premium Nut Butters Were Made with Nutritious Ingredients
<
12
Playful Candle Branding
Playful Candle Branding
The WIFF Candle Brand Was Created to Offer Diversity in This Market
<
11
Bone Broth Vegetable Drinks
Bone Broth Vegetable Drinks
The Bonafide Provisions Drinkable Veggies Bone Broth is Organic
<
10
Letterpress Block Candies
Letterpress Block Candies
BLOCD's Client Candy Gift Takes Cues from Its Own Typesetting
<
9
Textured Soap Collections
Textured Soap Collections
Wang Min's Soaps Offer Unique Visuals and a Relaxing Experience
<
8
Adaptogenic Chocolate Bars
Adaptogenic Chocolate Bars
The Ingredients in These Chocolates Manage Bodily Stress Responses
<
7
Spherical Doll Sets
Spherical Doll Sets
'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon
<
6
Drinkable Broth Soup Packaging
Drinkable Broth Soup Packaging
The Nona Lim’s Heat & Sip Soup Cups are Quick to Heat and Eat
<
5
Luxurious Fitness Supplements
Luxurious Fitness Supplements
The KIN Range Was Created by Two Renowned Fitness Gurus
<
4
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
<
3
Vegetable Snack Bars
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
<
2
Minimal Marijuana Accessories
Minimal Marijuana Accessories
The Tokyo Smoke and Van der Pop Collection is Elegantly Designed
<
1
Foodie-Focused Meal Brands
Foodie-Focused Meal Brands
'Simply Good' Offers Quality Food That Makes for Easy Cooking
<