The New Zealand-based creative agency Dow Design Ltd decided to end the 2016 year by offering its clients a unique, food-based kit that would allow them to explore creativity in their offices or homes.
The brand enlisted a "jellyologist" to help create a kit that allows users to make Christmas tree-shaped, gelatinous foods. The New Years/Christmas gift comes with a base flavored with cucumber, mint, elderflower and gin, as well as a packet of gelatin, and candied basil leaves to top off the unique, dessert-like foods. The self-promoting kit functioned as a distinct gift that separates itself from the alcohol that is generally gifted by design agencies to their clients.
Dow Design Ltd's unique client gift ensures that the clients themselves are able to experiment with creative processes, and establishes a strong relationship with the brand.