'Float' is a concept brand designed by Wang Min that offers customized handmade soaps that feature abstract designs and shapes.
The soaps are featured in circular shapes and come in different colors, patterns and textures so that they are able to stand out from any potential competition. They are made from natural ingredients such as coconut oil, clay-based coloring and sorbitol from sugarcane. The packaging for the product is square in shape and resembles the colors and patterns that are found in the soap itself. The packages unfold completely in order to reveal the soap's ingredients and general information.
This concept brand functions as inspiration for a product category that tends to be relatively stale in regards to innovation.