Shrinking Sad Soaps

Wask Studio Debuted Soap That Gets Sad as It Shrinks

Wask Studio, the shop that has been creating bizarre and quirky gifts since 2017, has just launched a bar of soap that starts off happy but gets sadder as it shrinks. It's called the 'Sinking Feeling' soap.

The soap features a happy look first, then neutral, and ends off with a sad look. It contains layers within it, so as you wash away the soap, you will eventually rub away the layers to reveal the next mood. There are 6 layers that start from the outwards to the middle - so both of the outer faces of the soap start off happy. Since the soap has so many layers, it takes quite a while to create it from various molds.

The Sinking Feeling soap is available to purchase online.

Image Credit: Wask Studio / Dorota Pankowska

Interactive Personal Care
Creating personal care items that have interactive features increases customer engagement and enjoyment, leading to potential sales and loyal customer bases.
Emotional Design
Designing products with an emotional arc or narrative creates a unique and memorable experience that can differentiate products from competitors.
Novelty Gifting
Designing niche and unusual products for gifting purposes can attract a niche audience and promote a loyal customer base.

Sectors Adopting This

Personal Care
Introducing interactive, mood-changing features to personal care products can enhance consumer engagement and potentially increase sales.
Product Design
Creating unique and engaging emotional narratives in product design can differentiate a brand within a competitive market, potentially increasing brand loyalty.
Gifts and Novelties
Designing quirky, niche products for gifts or personal use can attract a devoted customer base and increase brand visibility in target demographics.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 68%
Freshness 14%