As well as offering its pH-balanced packaged water in 20- and 30-ounce sizes, Core Hyrdation is adding to its lineup with a large 1.3L bottle, as well as a six-pack that contains small 500mL bottles.
The small-scale multipacks are designed to offer greater convenience, while the larger size simply offers a greater quantity of the premium water product. These bottles are being introduced in a style that matches Core Hydration's existing bottle design, with curvaceous packaging and screw caps.
Rather than reinventing the wheel, many food and beverage brands are simply experimenting with the portions in which their products are offered. For instance, McDonald's recently introduced two new ways for consumers to enjoy its Big Mac burger in a smaller Mac Jr. or larger Grand Mac size.