The clean eating movement has augmented many consumers to prefer foods that are as natural and unprocessed as possible, which the Wild Thing Raw Granola cereal aims to offer as an option.
The Wild Thing Raw Granola is made using gluten-free ingredients to offer a nutrient-dense breakfast option to keep you full until lunch.
The branding for the Wild Thing Raw Granola cereal is kept quite minimal in order to reinforce the natural state of the product within. This speaks to a continuing shift towards minimalism in branding that requires users to interact with the product to learn more rather than simply allowing them to experience it from afar. The branding is the design work of Silje Forbes.