First Light Ltd is a New Zealand-based farming cooperative that focuses on providing high-quality meat products for its consumers to enjoy.
The brand tasked the creative agency Dow Design Ltd to make the packaging for its products, which the agency did with minimalism in mind. It created stamps that indicate that the animals were grass-fed during their upbringing, and features minimalist labeling with basic information. The animals the meat products come from were raised in conditions where they were able to freely roam, making the range more ethical than the mass-produced products typically found on the market.
First Light Ltd uses healthy and humane practices to create high-quality meats for consumers to enjoy.