Mike's Hot Honeys are uniquely formulated condiments that offer a spicy kick, and its packaging has been redesigned to look cleaner, simpler and more retro.
After the spicy, chili-infused honey became popular and the business grew, the founder recognized the need for the brand to offer a better design in its packaging. Chase Design Group was enlisted to redesign the labeling for the product, maintaining the same product name. The new label features large letters and rather than having an image of a bee front and center, it is instead placed in a subtle golden circle underneath the rest of the information.
The new Mike's Hot Honey branding works to provide consumers with a creative product that is also visually appealing.