The Higgidy quiche and pie boxes are the design work of the B&B studio and correlate the fantastical imagery on the outside to the edibles within. Each of the packaging designs focus on hand-drawn artwork that reinforces the artisanal nature of the products that Higgidy creates. The branding work for Higgidy consists of the new quiche and pie boxes with artistic imagery as well as a new round logo that is distinct, memory and easily read.
With the market being filled with more prepackaged foods than ever, many consumers are shifting their focus to products with a commitment to producing high-quality handmade goods. Brands like Higgidy are responding with packaging designs that enhance the overall charm of the products to make them appear distinctly different than something you'd find prepackaged.