Celler Masroig launched its first 'Vi Novell' a few years ago and since then, has expanded to a collection of six bottles. The brand recently enlisted the creative agency Atipus to design the branding for these bottles.
The wine itself is described as a unique product due to the fact that it is "young and perishable." As a result, the creative agency decided to design labeling that represents the youthful and dynamic nature of the wines. As a result, each individual wine label offers a section with information, while the rest of the label features bold graphic patterns that work to make the bottles as eye-catching as possible.
Celler Masroig's wines' visual branding works to perfectly represent the essence of the wines themselves.