These newly designed salad dressing bottles from Hellmann's are intended to harken back to the origin of the brand in a New York deli. Telling a visual story, the new Hellmann's dressing packaging is uncomplicated, ingredient-focused and focuses on organic colors in order to convey quality and freshness to the shopper.
The Hellmann's salad dressing bottle designs are the work of parent company Unilever's in-house creative design agency ucreative. Each bottle is designed with a handcrafted aesthetic that is ergonomically designed and friendly. This makes each one look appealing on the shelf at the grocer, while also feeling natural in the hand when picked up. Fresh ingredients take center stage on each of the packaging labels to convey ingredients and an artisanal aesthetic.
Why This Trend Is Growing
- Artisanal Packaging
- Opportunity for companies to create packaging designs that evoke an artisanal aesthetic and convey quality and freshness.
- Ingredient-focused Design
- Designing packaging that prominently features the fresh ingredients to appeal to conscious consumer choices and convey transparency.
- Ergonomic Packaging
- Creating packaging that is not only visually appealing but also feels natural and comfortable in the consumer's hand.
Industries Being Reshaped
- Food Packaging
- Companies can explore innovative packaging solutions that emulate the artisanal deli-inspired techniques to enhance the visual appeal and perception of the product.
- Creative Design Agencies
- Design agencies can specialize in developing packaging designs that focus on ingredients, handcrafted aesthetics, and user-friendly experiences.
- Organic Food Industry
- Opportunity for organic food brands to leverage artisanal packaging to showcase their quality ingredients and appeal to conscious consumers.
