These newly designed salad dressing bottles from Hellmann's are intended to harken back to the origin of the brand in a New York deli. Telling a visual story, the new Hellmann's dressing packaging is uncomplicated, ingredient-focused and focuses on organic colors in order to convey quality and freshness to the shopper.
The Hellmann's salad dressing bottle designs are the work of parent company Unilever's in-house creative design agency ucreative. Each bottle is designed with a handcrafted aesthetic that is ergonomically designed and friendly. This makes each one look appealing on the shelf at the grocer, while also feeling natural in the hand when picked up. Fresh ingredients take center stage on each of the packaging labels to convey ingredients and an artisanal aesthetic.