Rainbow Light is a producer of vegan and gluten-free vitamins for health that are made with a base of whole food ingredients. Its newest product collection, 'Vibrance,' is being specifically introduced as a line of "Personalized Multivitamins" that target Gen Y consumers with solutions for "Custom Nutrition."
After conducting extensive research on Millennial lifestyles, the brand created a set of multivitamins for health to satisfy the needs of young men, women, as well as moms-to-be. The Rainbow Light Vibrance collection includes vitamins like the Women's Multivitamin plus Stress Support, the Prenatal Multivitamin plus Energy Support and the Teen Girl's Multivitamin with Healthy Skin Support.
To give consumers added assurance on what goes into its products, Rainbow Light promises a "Purity Safeguard" that excludes artificial preservatives, colors and flavors, as well as eggs, fish, dairy, peanuts, soy and nuts.