The LEBON natural toothpastes are an organic way to maintain good oral health that are positioned as a premium cosmetic product thanks to the design of the product packaging. The new collection of packaging for LEBON toothpastes is the design work of Christophe Remy, and has a somewhat retro aesthetic that is mixed with bright colors and gold accents. This makes each of the products appear more like high-end cosmetics than just toothpaste.
The LEBON natural toothpastes packaging identifies how simple, everyday products are being given a luxury overhaul in order to make them more appealing to consumers. With worldwide demand for luxury products increasing, more brands are developing ways to position products to be perceived as exclusive, chic and high-end.