The Iconic Woodacity Lipstick Packaging Has No Glue or Lubricant
Laura McQuarrie — July 6, 2022 — Eco
References: premiumbeautynews
The Iconic Woodacity lipstick packaging is a sustainable beauty innovation from Aptar and Quadpack that's POM-free and glue-free with a lubricant-free mechanism. While Quadpack contributed its expertise in wooden packaging, Aptar brought its genius in lipstick mechanism technology to develop this solution that offers both sustainability and a rich sensory experience.
With Aptar’s Iconic mechanism and Quadpack’s Woodacity full-wood patented technology, the eco-friendly lipstick tube offers smooth rotations, plus the benefit of being able to be refilled as needed. The tube is made from 100% certified ash wood from sustainably managed forests and it integrates a patented Solo Twist system with an oval-shaped interior so that the cap automatically locks on a quarter turn. Quadpack states, "the twist gesture is a departure from standard click closures, making it fresh and fun."
With Aptar’s Iconic mechanism and Quadpack’s Woodacity full-wood patented technology, the eco-friendly lipstick tube offers smooth rotations, plus the benefit of being able to be refilled as needed. The tube is made from 100% certified ash wood from sustainably managed forests and it integrates a patented Solo Twist system with an oval-shaped interior so that the cap automatically locks on a quarter turn. Quadpack states, "the twist gesture is a departure from standard click closures, making it fresh and fun."
Trend Themes
1. Sustainable Beauty Packaging - A trend in the beauty industry to create eco-friendly, sustainable packaging solutions like the Woodacity lipstick tube, without the use of glue, lubricant and POM.
2. Refillable Cosmetic Packaging - A trend in the cosmetics industry to offer refillable packaging solutions to reduce waste while still providing a rich sensory experience.
3. Innovative Twist Mechanisms - A trend in the packaging industry to develop unique and innovative twist mechanisms for closures, like the oval interior and Solo Twist system in the Woodacity lipstick tube.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of sustainable and refillable packaging options like the Woodacity lipstick tube to appeal to environmentally conscious consumers.
2. Packaging and Printing - The packaging and printing industry can tap into the trend of creating innovative twist mechanisms for closures and offer eco-friendly packaging solutions.
3. Forestry and Wood Products - The forestry and wood products industry can benefit from the demand for sustainably sourced wood materials for eco-friendly packaging solutions like the 100% certified ash wood used in the Woodacity lipstick tube.
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