Poet Tea enlisted the Spanish design agency Studio Pattern in order to create the packaging for its herbal products.
The agency decided to create tins for the teas, ensuring that the products remain tightly sealed, undamaged and protected from going stale with exposure to air. The tins are cylindrical in shape with twist-off lids that stick out of the top. Each individual tea type is reflected on the can in a color that represents its own characteristics. The Poet Tea tins feature delicate flourishes while minimal labeling describes the type of tea the package contains.
Poet Tea's tins have three benefits – they are visually appealing, they are functional and they can be reused for various purposes.
What's Driving This Trend
- Sophisticated Tea Packaging
- The trend towards using visually appealing and functional packaging for tea products, such as Poet Tea's chromatic tins, presents opportunities for disruptive innovation in the tea industry.
- Cylindrical Twist-off Lids
- The use of cylindrical tins with twist-off lids, as seen in Poet Tea's packaging, could inspire disruptive innovation in the packaging industry for other consumer goods.
- Reusability in Product Packaging
- The trend towards reusable packaging, exemplified by Poet Tea's tins that can be repurposed for other uses, opens up opportunities for disruptive innovation in the sustainable packaging industry.
Who This Affects Most
- Tea
- The tea industry can take advantage of the trend towards visually appealing and functional packaging, like Poet Tea's chromatic tins, to create innovative packaging solutions for their products.
- Packaging
- The packaging industry can explore the use of cylindrical tins with twist-off lids, similar to Poet Tea's packaging, to create innovative packaging designs for various consumer goods.
- Sustainable Packaging
- The sustainable packaging industry can leverage the trend towards reusable packaging, as demonstrated by Poet Tea's tins, to develop disruptive innovation in eco-friendly packaging solutions.
