PepsiCo's Red Rock Deli brand in Sydney, Australia recently released a new range of flavors and enlisted the creative agency AKA Brand Design to construct a new visual identity for the brand.
The brand's deluxe range of chip flavors include ingredients that are not often found in similar products. These flavors include a Creamy Saffron & Sage, a Wagyu Beef & Wasabi Cream, and a Champagne Vinaigrette & Shallot. The chips are cooked in sunflower oil and their unique flavors give them a more upscale quality than most others. The branding emphasizes high-quality nature of the products, with a black backdrop and elegant photography of the chips surrounded by the ingredients they are made from.
Red Rock Deli's products are ideal for those who enjoy experimenting with unique flavor combinations.