Cuore di Natura is a baby food brand based in Milan, Italy, that recently had its collection of baby foods designed by the creative agency Break Design.
In creating the brand identity for the baby food products, Break Design wanted to come up with a concept that would adequately reflect the nutritious qualities of the foods. The Cuore di Natura brand purposely chose to offer organic products, since consumers are less likely to trust process foods -- especially when it comes to feeding their infants. As a result, the additive-free products are simple in their branding, with transparent glass jars, endearing images of fruit and minimal labeling.
With baby food like mashed carrots, spinach and fruit, these organic products are likely to appeal to young parents.