ClickClack is a New Zealand-based kitchenware company that couples functional products with playful branding in order to appeal to consumers.
The brand's collection of food containers were designed by the creative agency Dow Design Ltd, which took a unique approach in creating the packaging. The containers feature black wrapping that features the ClickClack logo and large lettering with statements like "I'm stir crazy about tea and coffee," and "I love pasta - fill me up to the brim with penne." The branding works to capture consumers' attention while also giving them information on which containers can be used for what function.
ClickClack's use of eye-catching branding makes these relatively simple storage products stand out on the market.
Why This Trend Is Growing
- Playful Branding
- The use of playful and attention-grabbing branding in food containers can create a memorable and unique consumer experience.
- Functional Packaging
- Packaging designs that provide information on the intended use of the product can enhance consumer understanding and convenience.
- Creative Labeling
- Incorporating humor and clever labeling on food containers can differentiate the brand and attract consumers' attention.
Industries Being Reshaped
- Kitchenware
- Kitchenware industry can adopt playful branding and creative packaging designs to make their products more appealing to consumers.
- Packaging
- The packaging industry can explore innovative labeling techniques to create visually striking and informative designs for various products.
- Consumer Goods
- Consumer goods industry can benefit from incorporating humor and fun labeling on their products to capture consumer attention and create a unique brand identity.
