ClickClack is a New Zealand-based kitchenware company that couples functional products with playful branding in order to appeal to consumers.
The brand's collection of food containers were designed by the creative agency Dow Design Ltd, which took a unique approach in creating the packaging. The containers feature black wrapping that features the ClickClack logo and large lettering with statements like "I'm stir crazy about tea and coffee," and "I love pasta - fill me up to the brim with penne." The branding works to capture consumers' attention while also giving them information on which containers can be used for what function.
ClickClack's use of eye-catching branding makes these relatively simple storage products stand out on the market.