'That's it.' came onto the market as a producer of two-ingredient fruit bars and is now following the success of these products with a set of vegetable snack bars that follow the same themes of simplicity.
All of the That’s it. Veggie bars are made with a base of black beans, which are combined with either kale, corn, carrots or peas and just three other ingredients to bind them all together. As part of its ongoing commitment to using as few ingredients as possible to create healthy, yet flavorful snacks for consumers, That’s it. excludes gluten, and GMO ingredients.
Transparency in product packaging is also a priority for the brand, which can be seen through the simple labeling system implemented to offer playful visuals that help to illustrate exactly what goes into the vegetable snack bars.