Akademibokhandeln is a Swedish national bookstore chain that worked with the creative agency 'Garbergs Project' to "develop [packaging] that would highlight the power of reading."
The theme of the entire range is black and white, with red accents in the form of ribbons or small decorative features also being apparent throughout. The purpose of the packaging range is to evoke a sense of adventure and an emphasis on reading. The range features black and white text on its products that were contributed by authors and illustrators. Products in the collection include bags, wrapping paper, gift boxes and e-commerce packaging.
The Akademibokhandeln brand is able to inspire consumers to read through both its product lines and now, through its packaging.