Fast food for students is one of the most sensible options for getting a meal while at school, particularly because QSR restaurant chains are able to offer a range of meals that are quick, filling and cost-effective.
McDonald's Japan is now introducing 'Daigaku Imo' fries, which specifically target students with a name that literally translates to "College Potato." The new fry snack is based off of a traditional Japanese comfort food made with a base of sweet potatoes, a honey-sesame sauce and a sprinkling of black sesame seeds.
To present Daigaku Imo fries as a treat that cash-strapped students will enjoy, the all-new McDonald's fries are being sold in promotional packaging that is printed to look as if it has been wrapped in a knotted cloth bundle.
What's Driving This Trend
- Student-targeted Snacks
- Focusing on creating snacks that appeal to students specifically can resonate well with this demographic and open up new marketing opportunities.
- Regional Comfort Foods
- Taking inspiration from regional comfort foods can offer innovative twists on classic fast food staples and help differentiate a brand from competitors.
- Promotional Packaging
- Creating limited edition packaging that ties into the product's theme or message can boost sales and generate buzz among consumers.
Who This Affects Most
- Fast Food
- Incorporating innovative menu items that cater to specific demographics, such as college students, can set fast food chains apart in a crowded market.
- Food Packaging
- Developing eye-catching and unique packaging designs can boost the appeal and perceived value of a product for consumers.
- Marketing and Advertising
- Taking a creative and targeted approach to marketing can help companies reach new audiences and stand out in a competitive industry.
