The brand Simply Good is based in Austria and was designed to offer easy cooking for "New Foodies."
New foodies consist of a younger generation that is interested in experiential experiences associated with their food, nutritious foods, and focusing on quality and diversity of cuisines. Simply Good is able to cater to this demographic's lifestyles by offering nutritious food collections that make for easy cooking and as a result, do not take up the time that many people do not have when it comes to cooking quality food. The brand offers healthy soups, pastas and tortellini, and stir-fry boxes with fresh vegetables, noodles, and tofu or meat.
Simply Good provides easy-to-make foods that are both affordable and healthy, making them ideal for consumers who juggle many responsibilities at work and in the home.