The brand Simply Good is based in Austria and was designed to offer easy cooking for "New Foodies."
New foodies consist of a younger generation that is interested in experiential experiences associated with their food, nutritious foods, and focusing on quality and diversity of cuisines. Simply Good is able to cater to this demographic's lifestyles by offering nutritious food collections that make for easy cooking and as a result, do not take up the time that many people do not have when it comes to cooking quality food. The brand offers healthy soups, pastas and tortellini, and stir-fry boxes with fresh vegetables, noodles, and tofu or meat.
Simply Good provides easy-to-make foods that are both affordable and healthy, making them ideal for consumers who juggle many responsibilities at work and in the home.
Why This Trend Is Growing
- New Foodies Demand Nutritious and Experience-based Foods
- Brands can target younger generations seeking unique and healthy experiences with their food offering diverse cuisines and nutritious ingredients.
- Convenient Cooking for Busy Lifestyles
- Brands can offer easy-to-prepare meals that are both affordable and healthy for consumers who have limited time for cooking.
- Sustainable and Ethical Food Sourcing
- Brands can cater to conscious consumerism by offering foods with sustainably and ethically sourced ingredients.
Industries Being Reshaped
- Meal Kit Delivery Services
- Offering nutritious and diverse meal options along with sustainable and ethically sourced ingredients to cater to younger generations and busy lifestyles.
- Online Food Retailers
- Providing experience-focused food collections that cater to new foodies and offer easy and convenient cooking options.
- Organic and Natural Food Industry
- Brands can target health-conscious consumers by offering organic and natural food collections with sustainably sourced ingredients.
