Enjoying fresh Asian cuisine from the comfort of home is about to get easier than ever thanks to the new Master Cook collection that promises to provide convenience with quality to boot. The collection includes four Japanese meal kits including Sesame Teriyaki, Katsu Curry, Yaki Soba and Curry Udon alongside udon, ramen and soba dry noodles, ramen broth, soy sauces and classic kimchi. The products, aside from the ramen broth, are each vegan and vegetarian-friendly to put versatility in the spotlight to help consumers create premium meals from home.
Brand Manager at Empire Bespoke Foods Upuli Ambawatta commented on the Master Cook collection saying, "Created by chefs to blend authentic flavours with convenience for taste-seeking, time-poor consumers keen to recreate their favourite dishes at home, each kit contains pre-measured ingredients to add to the consumer’s preferred protein or vegetables, to help create chef-crafted meals, at home, within 15 minutes."
What's Driving This Trend
- Vegan-asian Cuisine Kits
- A surge in vegan and vegetarian-friendly meal kits caters to the growing demand for plant-based diet options that don't compromise on the authenticity of traditional Asian flavors.
- Quick-prep Meal Solutions
- Consumers increasingly seek meal solutions that can be prepared in under 15 minutes, highlighting a trend towards convenience without sacrificing quality.
- Authentic DIY Meal Kits
- The popularity of DIY meal kits that offer authentic, chef-crafted flavors allows consumers to recreate restaurant-quality meals in their own kitchens.
Who This Affects Most
- Plant-based Foods
- Elevated interest in plant-based meal kits mirrors the broader movement towards sustainable and health-conscious eating habits.
- Convenience Foods
- The convenience food sector is witnessing innovation through products that offer quick-prep time while ensuring high culinary standards are maintained.
- Home Cooking Kits
- Home cooking kits that provide pre-measured ingredients position brands to meet the needs of busy consumers looking to enjoy gourmet meals effortlessly.
