Loom is a brand based in a rural region near Montreal, Quebec that offers gourmet mushroom products that also have medicinal benefits.
The brand's purpose and collection, despite its highly niche nature, is likely able to capture consumer attention due to its unique basis. The artisanal products are offered in a range of different forms. These include jars that contain Reishi mushrooms that have therapeutic properties such as "tonifying effects, enhancing vital energy, strengthening cardiac function, increasing memory and anti-aging effects." The brand also offers 'Lion's mane' mushrooms that improve nerve growth and could fight against Alzheimer's disease. Finally, the brand's flagship product is the Reishi Tincture which provides antioxidants and increases memory.
Loom's mushroom products are unique in their purpose as well as the way they are marketed.