These Beers Feature a Minimal Design with Coordinated Colors

 - Feb 10, 2017
References: andunion & thedieline
The brewery And Union is based in Munich, Germany and offers uniquely designed craft beer cans that are able to stand out from the generally detailed designs that competitive brands tend to feature.

There are three different beers in the collection, called the Sunday P/Ale, the Unfiltered Lager and the Steph Weiss. What is unique about the products is that these names are the only things featured on the craft beer cans that contain them. Otherwise, each can's color is inspired by the color of the beverage it holds, and features no wording or graphics -- only subtle engravings in the can in differently shaped blocks.

And Union's beer branding works to set it apart from competitors with the fact that is provides very minimal information and a simple, textured appearance to capture consumer attention.