With so many digital symbols available on iOS after Apple's update, it's fully possible for the creative behind the Instagram handle @logoji_ to make almost perfect emoji logo renditions of the symbols that big brands are so widely known for.
To create the emoji logos, @logoji_ takes the original branding and swaps out an element of it for a colorful digital character or object. In most cases, these are simply emoji versions of a simple image that's used in the design, such as the orange used for the Fanta logo, or a cartoon camel that represents the illustration used for Camel cigarettes' branding.
The emoji logo for Starbucks is a little different however, as it uses an excited girl with her arms raised above her head in celebration, rather than the traditional green and white mermaid. With this, @logoji_ creates renditions that appeal most prominently to Millennial and Generation Z consumers, who use the colorful iOS expressions on a daily basis.
Key Themes Behind This Trend
- Emoji Logo Renditions
- Exploring the use of emoji symbols to create unique brand logos, offering a fun and modern way of connecting with younger audiences.
- Digital Character Replacements
- Swapping out traditional elements of brand logos with colorful emoji characters, providing a fresh take on visual identities.
- Millennial and Gen Z Appeal
- Catering to younger consumers by incorporating popular emoji expressions into brand logos, enhancing relatability and engagement.
Where This Applies
- Marketing and Advertising
- Opportunity for agencies to leverage emoji logo renditions as a creative branding strategy, capturing the attention of tech-savvy audiences.
- Graphic Design
- Room for designers to explore the innovative use of emoji symbols in logo creation, pushing the boundaries of traditional visual identities.
- Consumer Goods
- Brands can consider incorporating emoji elements in their logos to resonate with younger demographics, fostering a playful and relatable brand image.
