The Emoji Company, owner of the world's largest collection of emojis, has collaborated with internationally recognized beauty brand Elizabeth Arden to offer a range of cosmetics gift boxes that are specifically targeted towards the Chinese market and designed to promote a trio of Elizabeth Arden products in China.
These co-branded gift boxes are fitted with special handles that allow consumers and gift recipients to gleefully switch between "cool" and "I have a crush on you" emojis. What's more, each product cap features a unique and limited-edition emoji brand design including the "witty thumbs up" and "bubbling with happiness" emojis.
By using the internationally recognized language of emojis, these co-branded gift boxes are an intelligent way for Elizabeth Arden to promote its ACE eye cream, Pink Capsules and Ceramide Micro Essence products in the burgeoning Chinese market.
Image Credit: Emoji
What Makes This Trend Stand Out
- Emoji-branded Cosmetics
- The use of emojis in cosmetics branding can create a unique and recognizable image, attracting younger generations.
- Co-branding
- Partnering with a company in a different industry to create co-branded products can offer new product offerings and attract new customer bases.
- Limited-edition Designs
- Creating unique and limited-edition designs for products can create a sense of urgency for customers to purchase and collect products.
Sectors Adopting This
- Cosmetics
- Collaborating with companies from different industries can help cosmetics companies stand out and appeal to new markets.
- Marketing
- Using innovative marketing techniques such as co-branding can help companies differentiate themselves from competitors and attract new customers.
- Gifts & Novelties
- Creating unique and personalized gift options using popular culture references such as emojis can attract customers looking for fun and creative gift options.
